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Twitter to Acquire Social Startup Spindle

Spindle, a technology company focused on location and check-in services, said in a blog post that it was being acquired by Twitter. The company was started by ex-Microsoft (NASDAQ: MSFT) employees and called itself a tacit mobile search application. By using the GPS features of mobile devices, the app could deliver relevant, location-based search results to the user. Based on tweets, location, and time of day, the app delivers results including restaurants, stores, and other local based points of interest.

According to the post, Twitter will be shutting down the service and likely rolling the product into Twitter. Analysts believe that Twitter may have been more interested in buying Spindle’s talent instead of the app. Twitter has long been interested in making better use of location-based data.

In the blog post, Spindle executives said,

We’ve spent the past two and a half years building a product that helps you answer the question: “What’s happening nearby right now?” Every time we’ve experimented and looked beyond local discovery, we’ve been amazed by the breadth and quality of content shared on Twitter. By joining forces with Twitter, we can do so much more to help you find interesting, timely, and useful information about what’s happening around you.

 Disclosure: At the time of this writing, the author had no position in the equity mentioned.


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