Is the Apple Trade In Program Coming Or Not? (AAPL)
- Updated: August 26, 2013
Monday, Macrumors published a story saying that Apple (NASDAQ: AAPL) employees were being trained on the upcoming iPhone trade-in program. It cited sources that said that they had received training materials. On the other hand, Benzinga reported that a rep at the Manhattan Apple store stated that he had not been notified of an upcoming trade-in program.
Reportedly, Apple was getting a little tired of the major carriers making money off of a program where users could trade in their old phone for credit towards the purchase of a new model so Apple partnered with Brightstar, the same company that handles trade-ins for other carriers, to capitalize on the trade-in craze as well.
But since Bloomberg broke the news in June, there has been little said. Nobody knows when the program will launch but with the rumored September 10 media event that will supposedly unleash two new iPhones on the public, it would make sense that the program would launch along side the new models.
But as with all Apple rumors, it’s just a rumor that could be refuted at any time by new and exciting leaked pics from an undisclosed factory somewhere in Asia.
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Disclosure: At the time of this writing, the author had no position in the company mentioned.
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