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Google Accounts for 25 Percent of North American Internet Traffic

According to analytics company, Deepfield, Google (NASDAQ: GOOG) now accounts for 25 percent of internet traffic in North America.

If you think that’s impressive, how about the fact that just three years ago, the company accounted for only 6 percent?

Or the fact that 60 percent of all internet end devices exchange traffic with Google during an average day?

Investors hear a lot about the media-friendly projects like Google Glass and the Google Balloons and driverless cars but the parts of its business that are sending the company’s stock over $900 are the less “media sexy” sides like Google Global Cache that has installed its servers in most of the major Internet providers and has made major inroads in emerging markets like Asia, Africa, and Latin America.

As one analyst said, projects like Google Glass and Fiber don’t have to be large scale success. Any of these side projects are icing on the Google revenue cake. Its the sides of its business that don’t make it onto commercials that are driving revenue.

[stock-tools exchange="NASDAQ" symbol="GOOG" image_height="230" image_width="350"]

Disclosure: At the time of this writing, the author had no position in the company mentioned.


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