Apple Offers $10 Official iPhone Power Adapter Trade-in Deal
- Updated: August 5, 2013
In a move that’s probably way too coincidental to actually be coincidental, Apple (NASDAQ: AAPL), according to 9 to 5 Mac, announced a program that will allow people with third party iPhone chargers to trade them in for an official Apple USB Power Adapter for $10.
The coincidence is that there has been publicity about faulty third party chargers, including the death of a Chinese flight attendant who was purportedly electrocuted by a faulty third party device.
Apple isn’t responsible, of course, for a product they don’t manufacture, but the publicity, coupled with the oft maligned $19 price point for the official Apple charger, is probably enough for the company to try to make a little lemonade.
Additionally, also according to 9 to 5 Mac, the company created a website meant to help consumers know whether the charger they have is a genuine Apple product or not.
Negative media coverage is never a good thing and Apple has had its share in China, according to this YouTube video.
The company’s “How to recognize the real thing” website and cut-rate power adapter trade-in deal, are just the latest examples of a major corporation making a concerted effort to garner good news as often as possible and keep bad press at bay.
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Disclosure: At the time of this writing, the author had no position in the company mentioned.
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