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Star Trek Opening Good But not Great

Star Trek Into Darkness, the sequel to J.J. Abrams’ 2009 movie, Star Trek, took in $84.1 million from Wednesday through Sunday, according to preliminary studio estimates. That makes it the third highest opening weekend of the summer season. Disney’s (NYSE: DIS) Iron Man 3 is the top first-week earner at $174.1 million and Oz the Great and Powerful, another Disney movie, holds the number two spot at $79.1 million. (Note: Star Trek Into Darkness’ weekend haul was $70.6 million making it number three.)

Although Paramount Pictures was hoping for a first week total above $100 million, the movie won the praise of movie goers, earning an “A” rating from the CinemaScore survey of first-weekend attendees.

In 2009, Star Trek brought in a first-weekend total of $75.2 million and $86.7 million through the Monday of the first weekend.

The current Star Trek had a budget of $190 million and although the first weekend was respectable, it’s going to take an impressive international haul to be called a success. That will be a tall order since the Star Trek franchise has not resonated well with international audiences. Abrams’ first Star Trek brought in $257.7 million in Canada but $385.7 million or 33 percent of its worldwide total.

Paramount aggressively marketed the movie in foreign markets resulting in $31 million in European and Asian markets. This weekend, the movie brought in $40 million in 41 territories.

Disclosure: At the time of this writing, Tim Parker had no position in the listed equities.


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