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Target Offers Black Friday Type Deals

With a deal bonanza scheduled for 10 days that will stretch through the Thanksgiving weekend, Target has aimed at getting the consumer into its stores more often during the upcoming holiday shopping season.

On Monday, Target announced that for the first time it would offer ten days worth of deals. The promotion is scheduled to start November 22 and includes deals that are category specific for each day.

For example on one day, the feature deals will be in electronics, and one day for toys and one day for another category through the 10-day period.

The Chief Stores Officer Tina Tyler said the retailer structured its deals in that manner to give the shoppers reasons to keep returning to its stores.

It is all about getting the shopper to return more often to the stores, rather than spreading just one trip out, said Tyler,

The box store chain will keep offering its doorbuster deals Black Friday, including an Element 43-inch LED TV for only $169.99 and a $150 free gift card when an iPad Air 2 is purchased.

In addition, on Black Friday each shopper spending $75 will be offered a coupon for 20% off that can be used for purchases made from December 4 to 13.

Target is kicking off its deal in the stores at 6 p.m. Thanksgiving evening the same time its doors opened last year.

All of the deals on Black Friday will be available starting early Thanksgiving online, said Tyler.

She said the company’s decision to open Thanksgiving at 6 p.m. was due to the company assessment of what the shoppers wanted from them and what it means to Target’s business.

Sears and Macy’s announced they are also planning to start in-store bargains at 6 p.m.

Target previously said it would offer returns and free shipping for all purchases during the holiday season. That strategy, said company officials, which it tried last year for the first time, was helpful with driving up online traffic and ultimately purchases.

The retailer also said that in certain cities it would offer its shoppers pickup at curbside at stores for online orders.

Target wants to grow its sales online, which accounted for only 2.7% of its overall sales during the most recently ended quarter.

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