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Keurig Files Trademark for Karbon

Green Mountain Coffee (NASDAQ: GMCR) filed a trademark application for the name, Karbon, according to sources. The brand will reportedly compete with the SodaSteam (NASDAQ: SODA) family of products.

Shares of Green Mountain Coffee are up more than 5 percent intraday after steadily rising throughout the trading day. Shares of SodaStream are off the day’s highs although still up more than 1 percent on the day. When news broke of the trademark, shares fell sharply but quickly recovered.

Disclosure: At the time of this writing, the author had no position in the companies mentioned.

[stock-tools exchange="NASDAQ" symbol="GMCR" image_height="230" image_width="350"]

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