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ComScore Reveals Upbeat Black Friday Numbers

ComScore (NASDAQ: SCOR) released numbers showing that Black Friday set record numbers. The data show that $1.2 billion was spent on Black Friday– a year over year increase of 15 percent from 2012’s $1.04 billion.

Thanksgiving day was big as well. Consumers spent $766 million compared to $633 million in 2012–a 21 percent increase.

“While Black Friday – and now Thanksgiving Day – is the traditional kick-off to the brick-and-mortar holiday shopping season, both days continue to grow in importance on the online channel,” said comScore chairman Gian Fulgoni. “Clearly many consumers prefer to avoid the crowds and lines typically associated with Black Friday by shopping from the comfort of their own homes, and we saw a record 66 million Americans do that this year. Also interesting is that the recent trend of kick-starting holiday shopping by opening stores on Thanksgiving Day seems to be having a spillover effect on the online channel. Thanksgiving once again posted a well above average growth rate and is the fastest-growing online shopping day over the past five years, as more Americans opt for couch commerce following their Thanksgiving Day festivities.”

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