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Chipotle Faked Twitter Hack to Gain Followers

Mashable reported that fast-casual restaurant chain, Chipotle (NASDAQ: CMG), faked a twitter hack in order to gain more followers.

On Sunday, Chipotle appeared to be the latest company to fall victim to a twitter hack. @chipotletweets posted a series of what appeared to be random tweets over the course of an hour. As a result, the account added 4,000 followers and the tweets have been retweeted about 12,000 times.

Tweets like:

 

 

Chipotle admitted to it and said,

“We thought that people would pay attention, that it would cut through people’s attention and make them talk, and it did that. It was definitely thought out: We didn’t want it to be harmful or hateful or controversial.”

Chipotle isn’t the only brand to fake a twitter hack. Other notables include Burger King, Jeep, MTV and BET.

[stock-tools exchange="NYSE" symbol="CMG" image_height="230" image_width="350"]

Disclosure: At the time of this writing, the author had no position in the company mentioned.

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