Twitter Focuses on China for Growth in Ads
- Updated: April 16, 2016
Searching for growth in advertising in China, Twitter hired a new head of business in China. The micro-blogging company announced on Friday that Kathy Chen joined the company as the new managing director of China.
Blocked since 2009 on mainland China, Twitter opened an office in Hong Kong last year as a way to increase its business in the second largest economy in the world.
Twitter is not the only major tech company from Silicon Valley pressing for more of an opportunity in China even though it is currently banned there. Social media giant Facebook is courting advertisers from China and Google is pursuing new developers there.
In a statement released through email, Twitter announced that as a global platform the company was already engaged with many advertisers as well as content providers along with influencers across China to help them to reach more audiences around the globe.
Moving forward, the company said it would look to the leadership of Kathy Chen to help identify ways in which the company’s platform and its technology assets will be able to be utilized to create even more value for businesses, influencers, creators, developers and partners in mainland China, Taiwan and Hong Kong.
Twitter in a post, told the South China Morning Post it has already seen growth in the amount of advertisers in China that are using Twitter.
Shaliesh Rao the vice president of the regions of Asia-Pacific, Latin America and the Emerging Markets said that due to the success the company has seen, it wants to expand its investment that is being made across the region.
Rao added that Chen would be the one responsible for developing strategy and the running of the business.
Twitter’s growth in users has stalled amidst growing question over the site’s future. During the fourth quarter, the company said it had over 320 million users, which was the same as it had during the previous quarter.
Chen was a general manager for both Cisco and Microsoft.
Twitter stock was up by over 1% on the news of Chen being hired during early Friday trading.
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