Investor’s Business Daily Adjusts Business Model and Accelerates Strategy to Mobile-First
- Updated: April 15, 2016
LOS ANGELES, March 4, 2016 /PRNewswire/ — Starting May 2nd, Investor’s Business Daily (IBD) will publish a new and improved weekly print edition that will replace the existing schedule of five print issues per week. The new weekly edition will carry innovative and enhanced features to help investors prepare for the week ahead, while leveraging influential and powerful features like the IBD 50 and The Big Picture. The move comes as IBD further focuses on delivering real-time, actionable data and analysis to help subscribers thrive in today’s fast paced financial markets. Resources devoted towards publishing in print five days per week will be reallocated to publishing more premium content across the mobile optimized site Investors.com and through IBD’s premium digital subscription products. “Our revamped strategy will allow our content creators to engage with subscribers and readers like never before and this underscores our mission of helping investors make more money in the markets,” according to Chris Gessel, Chief Content Officer.
As one of the first successful publishers to charge for digital content and install a pay-wall model in the early 2000’s, IBD has been at the forefront of providing subscribers with premiere financial content and investment analysis that can’t be found elsewhere. As stated by Jerry Ferrara, President of IBD, “Our business model transformation will provide subscribers with more diverse offerings while staying core to our mission and this provides further value to our partners and advertisers. We are executing this strategy from a position of strength by providing customers with what they are seeking, and it will increase profitability along the way.” IBD currently attracts over 4 million monthly unique visitors to its online destination site, Investors.com, and publishes premium investment analysis products such as Leaderboard. Several mobile-first product launches are scheduled within the next twelve months.
ABOUT INVESTOR’S BUSINESS DAILY (IBD)
Investor’s Business Daily is a leading financial news and research organization recognized for citing early emerging market and stock trends, seen in proprietary stock screens, comparative performance ratings and Leaderboard®. IBD’s website, Investors.com, offers tools, analysis and research for investors of every level: IBD University learning center, IBD TV market videos and the IBD Stock Checkup®. IBD hosts popular investment workshops and provides Home Study programs based on the top-performing growth strategy, CAN SLIM. IBD was founded April 9, 1984 byWilliam J. O’Neil, who also originated CAN SLIM.
© 2016 Investor’s Business Daily, Inc. All rights reserved. Investor’s Business Daily, IBD, CAN SLIM and their corresponding logos are registered trademarks of Investor’s Business Daily, Inc.
SOURCE Investor’s Business Daily
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