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Apple Fighting AIDS with Portions of Black Friday Profit

Apple As a huge and proud supporter of RED and because everyone at Apple believes in the gift of life, the company has been working alongside others to fight AIDS in Africa for the past eight years by funding life-saving treatments that have a positive impact on patients’ lives. This year, the largest fundraising push to date was launched by Apple to include both retail and online stores.

RED is an organization created by Bobby Shriver and Bono in 2006 as a way to engage millions of people from around the world to engage in fighting AIDS in Africa where roughly 65% of the world’s estimated 35 million AIDS patients live. This organization works with iconic brands and organizations in creating RED-branded products and services.

The overall goal of RED is to fund treatments to prevent mother-to-child transmission of HIV so that one day, the world will be free of this deadly disease. Currently, 1.4 million pregnant women with HIV will receive treatment to save life for only $0.40 per day.

In their ongoing effort to make a difference, Apple has pledged to donate a portion of all sales from its retail and online stores on Black Friday and Cyber Monday as a contribution in the worldwide fight against this disease.

Today, the company announced that it will maintain a two-week campaign starting today in which a special section of the App Store called Apps for (RED) will be designated. Within this area are 25 applications with all proceeds of sales going directly to this global fund.

As part of Apple’s exclusive content to drive sales for RED are free in-app content, as well as levels and characters developed for some of the most popular games on the market to include Angry Birds and Bubble Witch Saga.

In celebrating World AIDS Day 2014, Apple has also announced that a portion of sales in retail outlets and online stores associated with Black Friday, as well as the following Monday on December 1 will be donated to the AIDS cause. With both days traditionally being the busiest shopping days of the years and with Apple being such a trusted retail giant, the amount of the donation is expected to be significant.

In a statement from Tim Cook CEO of Apple, customers in the US who purchase select Apple products on Black Friday will also receive a RED iTunes gift card. Then, for every card that Apple hands out, a donation on an unspecified sales percentage will go directly to RED.

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